Trekshop: Integrated Branding Campaign

This integrated branding campaign introduces a one-of-a-kind retail brand that uniquely provides a source for outdoor gear at the traveler's convenience. National parks, state parks and popular hiking trails are visited by an official Trekshop retail vehicle. In need of new hiking boots? Tent? Sleeping bag? A backpack? Trekshop has you covered. Vector illustrations and a limited color palette are used in all distinct aspects of this project to inspire the need for adventure and to get outdoors.