Holland America #thealaskaexperience
A cruise to Alaska is a unique once-in-a-lifetime experience that should be explored. In this fictional emerging media campaign, Holland America provides an indoor pop-up that gives guests an insight into what an Alaska cruise entails. Walk through rooms featuring individual locations that Holland America visits, such as Glacier Bay, Ketchikan, and Juneau. Additionally, learn more about Alaska’s wildlife and culture. Lastly, enjoy the food and drinks that are offered while onboard and start planning your Alaska journey. All rooms include a variety of senses including taste, smell, hearing, and sight.
Location Rooms
Temperature changes, distinct calming scents, information about locations or excursions, and floor projections.
Culture and Wildlife Rooms
Learn about important aspects of Alaska’s native cultures, art style, and popular traditions. See Alaska’s wildlife and learn more about them.
Tasting and Booking Room
Receive more information about the cruise line and what excursions are offered. Guests can also start booking their Alaska adventure, as well as try foods and drinks that are offered onboard.
Share On Social Media!
Guests can post their photos to social media using
#thealaskaadventure hashtag.
Can’t make it to the event? No problem!
Interested parties who can no take part of the in-person event can enter to receive a PR box that brings the experience home.
Promotional Video
Youtube advertisement and shareable on social media.